Liquid Thought



We’ve been hard at work shaping leading brands in the digital economy since 2001.

Based in Cape Town and Johannesburg, Liquid Thought delivers human-focused solutions that enable businesses to grow and compete more effectively in the new economy. We’ve been serving local & international Clients for more than 15 years.

Our Journey

Liquid Thought was founded by its CEO, Zulfiq Isaacs in 2001. Over the past 15 years, we’ve earned a reputation as a leading digital partner of choice for many leading brands in South Africa. As a strategy-led digital innovation agency, we’ve always partnered with our Clients to grow their business and enable them to compete more effectively in the online economy.

As an enabler of digital transformation, the company prides itself on ideating, building, operating and optimising digital assets that unlock value and deliver returns for its Clients. Whether you are building your online business, have an idea for a new product, need to re-platform your technology or re-imagine your digital presence, our highly skilled team of creatives, engineers and strategists are standing by to partner you in your journey to becoming more digitally relevant.

Our Methodology

  • Discover

    Assess current digital assets and landscape. Interview key stakeholders and define business objectives. Perform competitor and trend analyses.

  • Gap Analysis

    Identify the gap between current and desired future state.

  • Map

    Define interventions and projects with clear objectives, budgets and business risk / impact. Prioritize implementation over a period of time in a roadmap.

  • Implement

    Ideate, Build, Measure and Optimise digital assets to achieve the business goals based on the strategic roadmap.



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Zulfiq Isaacs
Founder & CEO at Liquid Thought

What do you enjoy most about your job?

As CEO, I most enjoy leading the company, defining the vision of the business and driving our innovation offering in the market.

Describe your company culture.

Our culture can best be described as entrepreneurial, fuelled by people with  a “can do” attitude towards problem solving and innovation.

What do you hope your interns will get out of this experience?

Experience building a web / mobile MVP for a product idea on behalf of our innovation lab that will include Research, UX/UI Design, Build (Prototype), Testing and getting feedback from real users. The interns will work with members of our team to achieve a working product MVP that they will present internally and based on the feedback, can in turn be presented to our Client.

What’s your mini bio?

Zulfiq is a serial tech entrepreneur with a 15Yr+ track record as an innovative, dynamic business person in the ICT community in South Africa.

As Founder & CEO of Liquid Thought  he has led the company since its inception in 2001, to becoming a leading digital innovations agency, focused on delivering services, products and solutions that enable its Clients to embrace and compete more effectively in the online economy.

In 2009, he also Co-Founded Moneysmart  one of South Africa’s first online Personal Finance Management (PFM) platforms, enabling its users to have visibility of and take control of their finances through a secure, easy to use online interface.

In 2015, Zulfiq also setup Liquid Labs as a venture builder for start-up entrepreneurs to partner with in the FinTech & HealthTech industries.  The lab is currently working on a few disruptive fintech start-ups, including a NEO bank venture and a mobile FICA platform.

A graduate from the University of Cape Town, he holds a Bachelor of Business Science degree with Information Systems Honours.


Click here to download Liquid Thought’s Executive Profile and learn more about the company.